Did you know that PANK is the new PINK? Melanie Notkin of SavvyAuntie.com, coined the term in a recent post on She-conomy.com. PANK stands for "Professional Aunts No Kids" (hey, that's me!). Notkin believes that retailers often make the mistake of assuming that all female customers are moms. Women control 85% of all household purchases, whether they are single, married, with kids, or without kids. And let's face it. Women like to shop. So marketers, keep this in mind when devising your sales strategy. Sure, keep the women's section next to the kid's section. That makes sense, but don't assume in your advertising that all of the women shopping have little ones at home.
1 comment:
My kids love their PANK! :)
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